Undercover Boss

Diamond Resorts International

The past season’s portrayed mostly well-known companies….it seems like Undercover Boss (UB) Season 3 is moving down the ladder….to lesser known businesses.

This episode showed much of what is wrong with this UB:

  • He certainly didn’t look like he portrayed the image of the company
  • He was flamboyant in his lifestyle…. far different than other UB’s
  • He failed to define the culture of the company
  • He gave out extremely generous rewards….what does that say to other employees?
  • He didn’t explain how the business would be better
  • He provided no reason to be a guest at Diamond Resort properties

There are great businesses….and good businesses….and mediocre businesses. Diamond Resorts International and its CEO seemed to fall in the last category.

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