DeFeet International
Business North Carolina selected DeFeet as the small business of the year – http://tinyurl.com/86x9f59
DeFeet makes cycling socks in Hildebran, NC with 2011 revenues of ~ $4.5 million. Here are key points from the Business North Carolina article:
- “We understand our market because we live the same way our target customers do”.
- Product is not outsourced – “We can stop a machine today to make a product change tomorrow.”
- “We are not a $10 million company, but I would have our eyes set on that within the next few years.”
- Defeet has embraced the latest marketing trend–social media
- “Punk (?) marketing and guerilla marketing give us the advantage now because our customers love to tell our stories”.
- “Just because you can create doesn’t mean you can manage.”
Like any good business it is not just one segment of the business –
It’s all segments working together….product….customers….marketing….leadership/management.
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