Healthy Fast Food
Fast food is a big business….McDonald’s of course. Is there a healthy fast food alternative?….yes….Cava.
“Cava Grill, a popular Mediterranean chain, is expanding at breakneck speed.” There is a strong demand for healthier fast food and Cava is moving quickly into that market. There will be a new location in Cary soon….along with a Shack Shack! Plenty of options in RDU.
Know the Market
One of the main issues in marketing a business is understanding the right price point….and knowing the market/customers.
Since Muskegon was an industrial town….pricing had to fit the market….so moderate price points and good quality products were the right business model. While an extremely competitive market….almost all the home furnishing businesses were in that range.
The high end business went to Klingman’s in Grand Rapids. An Ethan Allen store entered the local market….however it eventually went out of business….the market could not sustain that price point.
I did make some mistakes (or failures) in our business….three that stand out:
- Too fancy an ad – Tried to upscale newspaper advertising
- Too quick to automate – Tried to implement a NCR paper tape accounting system
- Too slow to respond – Tried to explain confusing ad
I quickly leaned from these errors….
- Our market was medium price, good quality, not upscale
- The NCR system was adequate, but before its time
- The confusing ad….don’t confuse the customer
These were real world experiences….not MBA case studies!
Single Baked Sweets
A clever idea….the key will be determining the right market….product expansion….and distribution channels.
I often wonder why some businesses neglect their outward appearance. After all first impressions mean a lot to the customer.
It was always our intent to present a pleasant appearance to our customers as soon as they entered the parking lot and entered the front door. A good first impression reflects on the business itself….the products….the pricing and the people in the business.
One business that always got our intention was just up the road from ours….a used car lot!. Most car lots were nondescript….this was very different….manicured lawn….extensive shrubs and trees…..well thought-out to showcase the products (automobiles). An excellent first impression.
North American HQ
Ingersoll Rand was my first real job after graduate school….or so I thought. Due to a reorganization at the Painted Post, NY plant….there was a 3 month wait to start a career in manufacturing gas compressors like this one:
However it did not work out….so a 180 degree shift in direction to the family home furnishings business.
Ingersoll-Rand is a global diversified industrial manufacturing company formed in 1905 by the merger of Ingersoll-Sergeant Drill Company and Rand Drill Company. While the legal domicile is in Ireland….the North American HQ is in Davidson, NC….about two hours west of RDU.