I enjoy reading The New Yorker. While it presents a certain perspective in its editorial content, it does have excellent in-depth stories that I might not read elsewhere. In the March 31, 2008 issue is a story in Profiles, Pomegranate Princess. The story is about Stewart and Lynda Resnicks companies and one in particular, PomWonderful.
I have never had PomWonderful. It’s a bottled drink which is suppose to have antioxidants. What caught my attention was how Lynda Resnick knows how to market. Here is what she said:
“You don’t have to be a genius. You have to read the pop culture. You have to watch television. You have to see what people are watching. You have to listen to conversations. You have to pay attention.”
Lesson Learned: Know your potential customers…Pay Attention!