From Trees to Cell Phones
Nokia, the world’s leader in cell phone technology re-invented itself from a staid manufacturing/natural resource company to a technology-driven mobile phone company. A classic case of re-invention. Tiger Woods in his desire to become a phenomenal gofer re-designed, re-invented his golf swing so that he could achieve his ultimate goals of winning major championships. In a recent newspaper article, I read that Sears wants to re-invent/reposition itself to reach a different customer demographic….a cross promotion between MTV and Sears. While Sears may want younger customers, a MTV film won’t be nearly enough to re-invent itself.
While we may not need to totally re-tool our businesses and organizations like Nokia….we do have to continually re-imagine how our enterprises connect to a changing customer and a changing world. It is pretty common to see businesses close after 20-30 years simply because they did not adapt to changing circumstances.
Lesson Learned: Continuously Re-imagine your business…..what you do and how you do it.