For the past three years, a colleague and I have done a day long seminar on Leadership for a non-profit organization. We incorporated the latest thoughts on developing leaders within this group of folks and on how they can change this organization to be more effective in today’s world. We have done six of these seminars throughout the state. My assessment is that while we have reached a few people and got them thinking on the importance of leadership….for the most part they are focused primarily on maintaining the current system. And the current system is not in the best of shape.
With that in mind we have decided on an extreme makerover for our Leadership workshops. Leadership is still the main thrust of the day. Yet, we have to change what we are doing to make it better and effectively connect with the people who can have an impact in this group. We are doing this now so that we are ready for next year. We have to improve our offering/product.
Here are questions that we are asking:
- Who exactly do we want to attend?
- What do we need to say?
- How do we need to say it?
- When/Where do we need to do this?
- What outcomes should be expected?
- How do we make it work?
The same holds true for any business:
- Who exactly are your customers?
- What products/services do you need to provide?
- Where do you meet your customers?
- What do you expect to be the end result?
- How do you execute in your business?