Perhaps I have gotten a little demanding over the years. Especially in today’s world, businesses must present an outstanding product or service. And not just outstanding….excellent!
Last week, I received a nine page fax regarding a real estate transaction. Everything seemed OK, except the last page. The last page was a work sheet. Some numbers were crossed out, odd numbers were scribbled along the bottom…the work sheet itself was incomplete.
This product wasn’t done professionally. Why would I take this person on as an agent, if even a simple worksheet was not done properly? At the most it would have taken a few minutes to recopy the material.
This agent, because he sent out a product less than excellent (and unprofessional), incurred the loss of at least $3,000 and possibly $6,000.
In a challenging marketplace, it is absolutely necessary to –