“You can’t shrink your way to greatness.”  (T. Peters)

ShrinkIt’s the middle of the summer, it seems the summer doldrums are in place. I remember in our business, while summer was a great time to enjoy the outdoors, everyday had to be a new and better day.

What could we do to grow the business? Even when the economy was difficult in Michigan….we could not shrink our way to the future. We couldn’t hunker down and wait for times to get better.

So instead of shrinking….Seek out new: 

  • products/services
  • customers
  • ways of doing business
  • markets

That’s just what Harley-Davidson is doing. Today, Harley announced nine new motorcycle models for 2010. While the company expects to ship about 25-30% less fewer motorcycles in 2009….and is eliminating production for several weeks….it is not shrinking  its way to a better future.

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