The reason to exist.
Remember: Organizations exist to serve. Period. Leaders exist to serve. Period.-Tom Peters
Businesses/organizations often get sidetracked in the real reason for their existence. Sure our free enterprise system is based on making a profit. However, the fundamental purpose of any group is to satisfy a need.
Dealing with customers/people requires a “service” perspective. Organizations are there for the people. Not people for the organization. I remember, that at times customers were a challange….we had to use our best people skills….there was need….we (our business) had to satisfy that need in the best way possible.
The end result:
Service is far more rewarding than trying to gain the most money. Though some people will never get that.