Seth Godin’s post on Jan. 11 illustrates a business principle that I believe businesses/organizations often neglect.
It is not just product/price….it’s the intangibles that complete the sale and create a long-term valuable customer.
In Seth’s story….both stands sell lemonade….one does it differently in being customer centered rather than product centered.
My post a few days ago on our new shower system illustrates that principle clearly….the entire selling process involves more than the product.
I wonder if stuff like this gets enough attention at the Michigan School of Business!