Lemonade Stand Lesson

Seth Godin’s post on Jan. 11 illustrates a business principle that I believe businesses/organizations often neglect.

That is:

It  is not just product/price….it’s the intangibles that complete the sale and create a long-term valuable customer.

In Seth’s story….both stands sell lemonade….one does it differently in being customer centered rather than product centered.

My post a few days ago on our new shower system illustrates that principle clearly….the entire selling process involves more than the product.

I wonder if stuff like this gets enough attention at the Michigan School of Business!

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