Coffee Again

Intelligentsia-Chicago, IL













Again on my coffee quest. Intelligentsia is a prominent name in Chicago coffeeland. Doug Zell has created a niche in the Chicago marketplace based on his coffee and coffee drinking  philosophies. And he also got his start at Peets Coffee in California.

A recent article in the Chicago Tribune highlighted why Intelligentsia stands out among coffee roasters. Several key points:

  • Coffee is more than fast food….is’s a culinary experience.
  • Coffee once a commodity product….now something of meaningful value.
  • Coffee bean origins are now important for roaster and suppliers.

The article didn’t state Intelligentsias sales….only that they have 159 employees and roast about 10,000 pounds daily.

I did get the sense that do coffee(and tea) very well.

And a quote from Doug Zell:

 ” If the coffee is great, there is no need to add anything.”