Again on my coffee quest. Intelligentsia is a prominent name in Chicago coffeeland. Doug Zell has created a niche in the Chicago marketplace based on his coffee and coffee drinking philosophies. And he also got his start at Peets Coffee in California.
A recent article in the Chicago Tribune highlighted why Intelligentsia stands out among coffee roasters. Several key points:
- Coffee is more than fast food….is’s a culinary experience.
- Coffee once a commodity product….now something of meaningful value.
- Coffee bean origins are now important for roaster and suppliers.
The article didn’t state Intelligentsias sales….only that they have 159 employees and roast about 10,000 pounds daily.
I did get the sense that do coffee(and tea) very well.
And a quote from Doug Zell:
” If the coffee is great, there is no need to add anything.”