The key to surviving in the innovation quadrant is to keep innovating.        

Innovation seems to be a “hot” word in the business world….as other catchy words it often gets overused and loses it meaning. Yet, there is no other word that conveys the principle of business growth than innovation. I use “better and new”….just to be different.

Most businesses/organizations have to be in a continuous innovating (change) mode. If not, they simply won’t survive. Some organizations can get by on doing the tried and true….though in those cases they have to be the very best and possibly the only ones who do what they do.

Every business/organization has to meet the needs of the marketplace….and the marketplace changes….very quickly at times.

Whatever one wishes to call it: innovating….better….new….different, its vital to invent a better light bulb.


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