Lenny’s Sub Shop
Does the world need another sub shop? Apparently so. On another blog….I discovered Lenny’s Subs. Lenny’s was started in 1998 in Memphis, TN. In 2004, an investment group bought the concept and began expanding the brand.
Lenny’s market position is:
Authentic Philly Cheesesteaks & Deli Fresh Experience.
Lenny’s is primarily in the southeast, southwest, Indiana and Michigan….and a few other states. In North Carolina….three….two in Charlotte….one in Asheville. The reviews all seem pretty good.
The real story:
There is always room for someone to do it better and different (often repeated on True North).