Rapid Change > Too Much?
I grew up listening to WGN Radio. WGN is a 50,000 watt clear channel station in Chicago. At night, I even get it here in North Carolina. WGN had the Cubbies (Chicago Cubs) games….Max Armstong and Orion Samuelson (farm news….this is the Midwest!)….Wally Phillips, Bob Collins, Spike O’Dell (morning guys) and Kathy and Judy (funny and entertaining).
WGN was a great station….until: “It is certainly no longer the station that mid-America knows and trusts.”
Radio stations….newspapers….and traditional media have had to change and for some….quickly. The News and Observer is not the same paper….it was five years. So it is with WGN Radio….the management believes its demographics (people who listen) want something different.
Here’s where it gets tricky….Is the brand….WGN….stronger or weaker with a new programing direction? Only time will tell.
In this case I prefer the “old” conversational WGN….to the “new” confrontational WGN.
Preserve the brand….just remember when Coca-Cola tried to change its formula (New Coke)!