Audience II

Will They Eat It?

A friend told the story about a prominent company that spent millions of dollars on a pest control product….only to find out that once it was on the market….the little rascals wouldn’t eat it….and subsequently no pest control.

This story and the Audience post (08.24.10) make it clear that any business/organization needs to know its customers (audience).

Apple (iMac) ….SAS (analytical software)….LL Bean know their audience.

If an enterprise doesn’t know what its audience likes….no what matter what they feed it….they won’t eat it.

Advertisements

One thought on “Audience II

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s