Audience II

Will They Eat It?

A friend told the story about a prominent company that spent millions of dollars on a pest control product….only to find out that once it was on the market….the little rascals wouldn’t eat it….and subsequently no pest control.

This story and the Audience post (08.24.10) make it clear that any business/organization needs to know its customers (audience).

Apple (iMac) ….SAS (analytical software)….LL Bean know their audience.

If an enterprise doesn’t know what its audience likes….no what matter what they feed it….they won’t eat it.


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