Treat different customers differently, and reserve your highest level of respect for those that stand by you. – Seth Godin (09.08.10)
From the company’s perseptive….always getting better keeps the customer loyal.
We had very loyal customers….one in particular that bought from us because we were professional. We weren’t one of the big players in the market….yet we were a strong player in the middle of the pack.
We sold ourselves….the product….the service….overdelivering on everything.
The reward is strong customer loyalty….like everything else….we worked on it all the time….everyday.
Loyalty pays off.