Our family business was very competitive in the fact that there were many stores similar to ours. High end to low end….we were in the middle and tried to be the standout in the middle of the pack. The real learning experience was to learn from the competetion….we were not always the smartest. If we couldn’t learn….we couldn’t get better.
The best way to deal with the other stores was to simply say that they did well with their own style and customers. With many of our competeitors….if we were out of an item….they would be happy to sell us one at cost. We would help each other out.
It wasn’t always to get a bigger share of the pie….it was also to increase the size of the pie.