Simple Product + Customer Service
The Business Week story is about two long-time friends who developed the concept and technology to sell high volume low margin products and ship them efficiently.
Their model is Amazon and the article indicates on how they examine diligently what Amazon does….and how closely Amazon watches Diapers.com.
The story takeaway:
- Diapers dot-com started small
- Developed unique IT systems
- Stayed within its specialized business model