Open Both Doors

It use to be….that a business opened its door and it was ready to do business. That’s not the case in today’s Internet influenced business world. For openers….perspective customers check out a businesses website to get the “lay of the land”.

What’s the business/organization like? What are the hours? Where’s it located? What are the offerings?

This mornings News & Observer had a review of a new upscale restaurant….with the website address. Yet when visiting the site….nothing (site coming soon). Another new restaurant opened in Cary….nothing on their website either.

Restaurants require large investments….it’s shortsighted to open one door and not the other (website).

In today’s market….buying decisons are often based on visiting the website first.


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