It Pops

Maple Baseball Bats

Baseball fans know the Louisville Slugger. Now there is another baseball bat with a winning combination of a good product….excellent reputation….and attention to detail. The MaxBat.

Jim Anderson began making bats in a small town in Minnesota…first out of ash than maple. Bats are traditionally made of ash….maple is denser and more expensive.

Eventually Anderson teamed up with Glacial Wood Products and began marketing the bats. While MaxBat produces less expensive ash and birch bats….teams like the “pop out” of MaxBat….the way the ball comes off the bat.

Lessons learned from the MaxBat story:

  • Started with an idea and executed it
  • Produced an unique product
  • Developed customers
  • Created an Internet marketing strategy
  • Teamed with a good business partner

For the complete story:



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