Undercover Boss – Season 2

Chiquita Brands

The Undercover Boss was the CEO,  Fernando Aguirre. By now most of these undercover bosses know the routine. For some reason this episode seem contrived.

Find worthy employees….give them a vacation or some monetary gift. The concept is good….the execution is lacking.

Chiquita, previously United Fruit Company, has major operations in Latin America….that’s where the bananas come from. The only references to this part of the business were in segments of transhipping the bananas to the end users.

The interesting story was the process of getting the product (Fresh Express) from the fields to the consumer.  

www.chiquita.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s