A Future Listing
We bought our home in 1988. Gail was the real estate agent….since that time on every birthday we have received a card from Gail.
So for the past 22 years….Gail has invested perhaps $130 of her marketing dollars in mailings to us. When the time comes our real estate agent will be Gail.
If this were done for all of her clients, both buyers and sellers….than a relatively small investment gives the potential for larger commissions….just like insurance residuals.
Simply maintaining contact is a smart business strategy in creating a long-term customer relationship.