Empty Wagon

Do Not Disappoint Your Customer

A fundamental principle of business is you can’t sell from an empty wagon. For some reason, grocery stores don’t understand that concept….today’s example: Harris-Teeter. Harris-Teeter positions itself in the up-scale side of the market….with better quality….broader selection….and customer satisfaction being its strong points.

The problem is out-of-shelf stock on advertised items….a day after their weekly ad comes out. Roaming the aisles….it’s easy to spot the promoted items….the shelves are empty. Rain checks are given….yet that leaves the customer disappointed.

The solution is very simple:

+ Have adequate stocks on promotion items.

+ Have a designated stock person to keep the shelves restocked.

Keeping the wagon full….is real customer satisfaction.