Empty Wagon

Do Not Disappoint Your Customer

A fundamental principle of business is you can’t sell from an empty wagon. For some reason, grocery stores don’t understand that concept….today’s example: Harris-Teeter. Harris-Teeter positions itself in the up-scale side of the market….with better quality….broader selection….and customer satisfaction being its strong points.

The problem is out-of-shelf stock on advertised items….a day after their weekly ad comes out. Roaming the aisles….it’s easy to spot the promoted items….the shelves are empty. Rain checks are given….yet that leaves the customer disappointed.

The solution is very simple:

+ Have adequate stocks on promotion items.

+ Have a designated stock person to keep the shelves restocked.

Keeping the wagon full….is real customer satisfaction.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s