HomeTown Pharmacy

Small Towns are OK

George and Barbara Keefe have sold their pharmacy in North Muskegon to HomeTown Pharmacy headquartered in New Era, MI. George bough the pharmacy in 1974 and it has been a fixture in small town North Muskegon. Keefe’s Pharmacy has kept up with the times….otherwise it would be long gone….even with bigger pharmacy chains close by.

The interesting parts of the story:

  • HomeTown Pharmacy is a collection of 32 pharmacies in Michigan….each retaining their own name.
  • HomeTown headquarters are in New Era, MI….a very small town.
  • HomeTown created a chain of pharmacies built around small town personalized service.
  • Businesses can compete with larger companies if they develop a niche in the marketplace.



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