“When you stick with your current customers, you wind up cutting yourself off from new ones. Your product or service becomes so tailored to your current customers that it stops appealing to fresh blood. And that’s how your company starts to die.” – Rework
Businesses/organizations continually have to seek new customers….that’s why marketing is a key element of any business structure.
Yet….this isn’t an either/or decision….it’s both/and. And why business is not that easy.
Great companies value their customers in providing superior product/services. They also seek out new customers so they can have new most valued customers.
Certainly a balance for both strategies….yet that is what distinguishes the best from the mediocre.