Hush Puppies

Wolverine World Wide

Thirty years ago I did consulting work for Greenwich Research Associates….Wolverine World Wide was one of the companies I visited. In those days there were many Fortune 500 companies in outstate (outside of Detroit) Michigan and I had the opportunity to visit most of them.

Hush Puppies….a casual suede shoe became synonymous with Wolverine World Wide (WWW).

WWW recently announced a new line of footwear. For companies like WWW, developing new products is the key to longevity. Hush Puppies alone would not have sustained the business. Plus – they are still headquartered in Rockford, MI. 


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