Wolverine World Wide
Thirty years ago I did consulting work for Greenwich Research Associates….Wolverine World Wide was one of the companies I visited. In those days there were many Fortune 500 companies in outstate (outside of Detroit) Michigan and I had the opportunity to visit most of them.
Hush Puppies….a casual suede shoe became synonymous with Wolverine World Wide (WWW).
WWW recently announced a new line of footwear. For companies like WWW, developing new products is the key to longevity. Hush Puppies alone would not have sustained the business. Plus – they are still headquartered in Rockford, MI.