Be the best, it’s the only market that not’s crowded” – George Whalin
Of course there are examples of businesses that are the best: Apple….Mitterand (a German Company)….SAS….LL Bean. These businesses are large and recognizable.
Smaller enterprises can be the best in their market. Often it’s in the details. Quick responses….outstanding service….strong and meaningful guarantees.
Even better this from Jerry Garcia (The Grateful Dead) –
“You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do.”