Who Reads Them?

We recently visited an Olive Garden restaurant. Like many other restaurants on the receipt ….was an offer to complete a survey with the possibility of winning $1000 or $50.

I wonder if the surveys are read and….most importantly acted upon. In the case of Olive Garden….there is room for improvement.

Of course, winning $1000 or $50 only means that the survey was picked out of the box.

Companies that invest in surveys must also make the investment in making the changes the surveys call for.


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