Understand the Market
A rather interesting story appeared in The Muskegon Chronicle…..about a relatively new business….Family Farm and Home (FFH)). Family Farm and Home is a resurrection of Quality Farm & Fleet (QFF) which was headquartered in Muskegon in the 70s and 80s.
FFH has 19 stores in Michigan and Indiana. It is a specialty retailer of farm and home products to rural homeowners. The stores range in size from 29,000 to 44,000 square feet.
QFF did well in its early years with the farm and home concept….a merger with another competitor led to its demise. In addition, QFF was a neighbor to our family business in Muskegon….we knew them well.
Al Fansler, a former executive with QFF formed FFH in 2002. Yet, until now they have been off the local business radar screen. The best part of the story….they purchased a historical building in the redeveloped downtown as company HQ.
Good for Family Farm and Home….Good for Muskegon.
FFH a business that knows its market.