Doing it Different
Buying eye glasses can be a little daunting and expensive….new lens and frames….$300-$400. Yet, if one visits the Internet, prescription glasses can be had for less than $50. Now $50 doesn’t get the buyer much service.
Clark Howard indicated that the opportunity exists for a new businesses that bridge the gap between the $50 no service glasses….and the $300 full service prescription glasses.
The real story:
Find a market that is not served….develop a way to deliver a value product/service to that market.