Jiffy Mix

Customers and People

I like great companies and their stories. Around Ann Arbor, MI are several small towns….Dexter….Chelsea….Saline….Manchester.

Chelsea is the home of Chelsea Milling Co….the makers of Jiffy Mix products. Chelsea Milling is a 120 year old family business with sales of $100M +

“Howdy” Holmes took over the family business 24 years ago….at that time it was unprepared for the future.

This is his quote from Crain’s Detroit Business and key to the story: 

“Business is easy,” Holmes said. “It’s people that are complicated. But it’s not magic … we just said, ‘be nice to people.’ You treat them (customers and employees) as if they were the last person on the planet.”