I seem to have a fascination with food trucks (see 06.03.2011 post). What is really fascinating is the evolution of this restaurant-dining phenomenon from the food cart/canteen era to specifically designed trucks that can easily cost $100,000. These trucks provide the owners with the ability to prepare different/unique food….and as an incubator for new businesses.
A recent article in the News&Observer spoke about a company located in Brooklyn, NY…..Shanghai Stainless Products and Design. What makes Shanghai Stainless stand out is that they are stainless steel specialists and their trucks are thoroughly designed.
The focus of the Shanghai story….as in any solid business ….is improving and innovating an existing concept….in this case mobile dining.