A Different Game

Premium Bedding

I’m intrigued by the latest full page…full color ad in the News & Observer by Home Comfort.

The ad featured Tempur-Cloud bedding sets. The prices range from $1,799 to $3,999 (Queen Set). That’s a lot of money!

Bedding was one of our specialties in the home furnishings business. We had three lines….Restonic….Serta….Richards. As we postioned our business in the mid-range of home furnishings….our price points also were in the moderate range. We always wanted to sell the better quality as we knew that was the best value….for comfort and durability. A good bedding set could easily last 15 years or more if cared for.

What surprises me is that the price points are so high….even for ultra premium bedding. $4,000 + for a matrees set? I suppose if someone spends that much they have to be more comfortable. I also believe a wise consumer can spend much less and also be just as comfortable.

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