Terms & Conditions

Don’t Confuse the Customer

I am always puzzled by the Terms & Conditions of sales….particularily restaurant offers:

  • Valid only at participating locations
  • Hurry expires 6/30/11
  • One coupon per person per visit
  • Not to be combined with other offers
  • Buy two and receive the third of equal or lesser value

Who wrote the offer – the marketing group or the legal department?

If a business wants customers why impose confusing terms and conditions….make a simple and good offer.

Satisfy the customer….give value and quality. That’s what customers really want.