Don’t Confuse the Customer
I am always puzzled by the Terms & Conditions of sales….particularily restaurant offers:
- Valid only at participating locations
- Hurry expires 6/30/11
- One coupon per person per visit
- Not to be combined with other offers
- Buy two and receive the third of equal or lesser value
Who wrote the offer – the marketing group or the legal department?
If a business wants customers why impose confusing terms and conditions….make a simple and good offer.
Satisfy the customer….give value and quality. That’s what customers really want.