Greenwich Associates is the premier strategic consulting and research source for providers and users of financial services worldwide. Founded in 1972, Greenwich provides institutional financial services firms and those who participate in its research with systematic and tailored management information — market intelligence — that helps them meet their business needs.
After selling our family business, I stated consulting work in several areas….one with Greenwich Reasearch Associates. Greenwich did excellent work. Essentially Greenwich meet with Fortune 100 companies to evaluate their baking relationships. Although some banks got good marks….others not so. Most large companies had relationships with several banks.
I recall returning from NY on an Air Wisconsin flight (on a DH-7 turboprop) with the financial group from Kellogg’s. They weren’t impressed with their NY banks (in 1983). I wonder how it is in 2011.
My work with Greenwich was interesting….they were a first-glass organization. They continue to perform market studies….have expanded….and operate on world-wide basis.