Long Term Relationship

A Proven Path

Over the past few weeks a seven part series in the N&O * explained doing business in China. In part six, the author writes –  “In China a relationship built over time is what counts”.

Several years ago, the 1:1 marketing concepts began to evolve….primarily that each customer is different and that business should develop customers for a lifetime (longterm).

In our retail business in the 70’s, we began that idea. Today if we had continued in the business….the longterm relationships would have sustained the business (we stated in 1961 and 2011 would have been 50 years).

Many businesses don’t understand…that relationship built over time is what counts. Too often….it’s the Wal-Mart concept….there is always another customer that walks through the front door.

* From the N&O – http://www.newsobserver.com/2011/10/23/1585437/learn-when-to-phone-and-when-to.html

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