Stock Building Supply
A new CEO took over a year ago for Stock Building Supply Co. Stock has gone through restructuring and felt the effects in the decline of new home construction. (article from N&O)
The challenge for Stock and other companies operating in an industry where demand is not what it use to be, is how to grow its market….when the market is shrinking.
It seems Stock has a new strategy….as the newspaper article stated – “In Stocks’s case, the answer is in customer service”. Over the past year the company has invested heavily in additional employee traing to help them be more attentive to customers.
The more interesting question: “Where was customer service in the past?”. Customer service isn’t a startegy….it’s a value that defines how a company operates.
Excellent customer service will certainly help Stock Building Supply….and notice the difference at Home Depot and Lowes….a postive shift in customer interactions.