“I rather die of bad marketing than a bad product! “
What makes a great business….is it marketing….product….service? Tom Peters says it’s product. I do to. Marketing can’t sell a bad product or provide superior service.
The bottom line is that product or service is what businesses/organizations stand out from the crowd. Business growth is going to take place when a company has a better/different product and provides outstanding service.
What made our business stand out….was our service. Always going the extra mile….making a repair….delivery when the customer wanted delivery….even at night or 400 miles to Michigan’s Upper Peninsula.