Why a business/organization exists

Businesses exist for many reasons….new ideals….entreprenurship….equity creation….any number of reasons. Certainly business provides income….yet growing a business requires a bigger purpose than income alone.

While the actual doing (“hard”) of business takes the most effort….defining a clear purpose sets the foundation. Without a  purpose….later on when challenges develop….a business/organization often loses sense of direction.

Purpose is an intangible….the “soft” part of business….yet it provides clarity when moving forward.

Define the purpose boldly. Communicate it dynamically. Then pursue it constantly. (Mike Neiss)


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