Purpose

Why a business/organization exists

Businesses exist for many reasons….new ideals….entreprenurship….equity creation….any number of reasons. Certainly business provides income….yet growing a business requires a bigger purpose than income alone.

While the actual doing (“hard”) of business takes the most effort….defining a clear purpose sets the foundation. Without a  purpose….later on when challenges develop….a business/organization often loses sense of direction.

Purpose is an intangible….the “soft” part of business….yet it provides clarity when moving forward.

Define the purpose boldly. Communicate it dynamically. Then pursue it constantly. (Mike Neiss)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s