Optimax

High Precision Optics + People

Good business are everywhere….Optimax is located in Ontario, NY near Rochester. Their recent advertisement in Photonics Spectra (01.2012) showed the entire staff in front of their building….the headline – “20 Years of Innovation”.

While not a particularly creative ad….it still caught my attention. Good businesses are about people. Certainly, it’s necessary to have great products….yet it’s the people that design…develop….manufacture and support the products and consequently the company.

Optimax gets 4 stars for an excellent contact page on their web sitewww.optimaxsi.com. It’s nice to know who you are dealing with….photos….functions….e-mails for key people. After all business is about people!

From the CEO (The TrueNorth focus):

“We can’t afford to be complacent. We need to keep pushing and get better and better every day.”

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