Vision for Change
John Kotter is the recognized expert on organizational change.
If you are part of an organization that is trying to drive a large change, whether that’s implementing a new IT system or moving to a new go-to-market strategy, you need to have a change vision. This is a picture for people of what the organization will look like after they have made significant changes, and it also shows them the opportunities they can take advantage of once they do that. It serves to motivate people, and it’s essential to any successful change you’re trying to make.
In this You tube video….Kotter talks about a change vision:
One of the best resources I have used is Kotter’s book: “Leading Change”