Not Good Enough
It seems many businesses/organizations have a goal: to be an average performer.
The products….service….are average. Most customers are satisfied….average is the expectation.
The only problem is that average businesses won’t continue to exist….although there are a few that will plod along because that is what customers expect (and accept). Low performers will eventually no longer exist.
Businesses that do well are the high performers in product….service….with high customer expectations.