What Really Counts

About once a week attached to our mailbox are postcards….flyers….business cards that advertise some type of home repair….painting….tree removal service.

Most of these folks have a generic name….the latest being “5 Star Service”. They usually have only a phone number and some not even a real location. How many jobs do they get from this marketing strategy? I would suspect very few.

A business’s name is it’s brand….something to be proud of….and something that takes time to develop.

Most people want to know who they are dealing with. For the most part they prefer a real name rather than 5 Star.


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