Fresh Market

A recent and very occasional trip to Fresh Market on a Saturday morning….wondering if there can be too much (quantity) of good (quality) stuff.

Fresh Market:

  • is an upscale store….in the Whole Foods market segment
  • moved to larger site….about 50% larger than previously
  • had few customers at 10:30 on a Saturday morning ….a busy day in Cary 
  • has quality products….and is priced accordingly
  • stocks a large variety of items….in large quantities

The question: Can too much be over whelming? Can the market support the size of the store without creating perishable overstock?

Often less is more….too many choices makes it difficult to buy.


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