EVOO

A very niche business

An important business principle is to find a market where the business is the only ones doing it….a niche market.

The latest….at least in Wisconsin is olive oil stores.

http://www.jsonline.com/blogs/business/149660805.html#!page=1&pageSize=10&sort=newestfirst

Olive oils are like wines….extensive varieties….brands….prices. Olive oil is fundamental to healthy eating so it….for the most part….is a necessity in our diets.

While it is important to specialize and be the expert in a market….olive oil stores may be cutting specialization a little thin.

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