A very niche business

An important business principle is to find a market where the business is the only ones doing it….a niche market.

The latest….at least in Wisconsin is olive oil stores.


Olive oils are like wines….extensive varieties….brands….prices. Olive oil is fundamental to healthy eating so it….for the most part….is a necessity in our diets.

While it is important to specialize and be the expert in a market….olive oil stores may be cutting specialization a little thin.


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