“Become the best in the world at something that people value. Easier said than done, worth more than you might think.” – Seth Godin
Adding value is what differentiates one business/organization from the other. It can be the product….service….customer care that people value. Of course it should be all three.
On a recent outing….at the checkout counter….no charge….it’s Mothers Day. This was the added value that would encourage customers to return. A small effort….yet great value!